Followed by the ‘iF Design Award 2015’ product design award that the walk & rest won on May of 2015, it won the Winner award for the Communication Design category of the ‘Red Dot Award’ as well.

Red Dot Award won this time is recognized as one of the most prestigious awards in the world, considered one of the top three awards along with the iF Design Award.

Winning the Red Dot Award in 2015 is even more significant since it was won amidst high competition rate as 7,431 pieces were launched from 53 nations.

walk & rest branding was carried out after gaining the motif from the naturalism, rationalism and relaxation which are the shoes’ characteristics. Shoes package that can be re-used like a drawer is practical, and applied the natural color onto the material and the restrained typography.

Instead of showing the application and store concept as well as graphic motif in a graphical manner, focus was placed on transmitting the brand image in a natural and comfortable manner.

walk & rest will add on the value of the ‘shoes that is fashionable but that also offers perfect comfort feel’ with the firm brand concept.